July 4, 2011


I have a very quick topic for today... T-SHIRTS!

The short form is, don't!  Do not spend money on them.  I can't tell you how many cons I've seen sink financially because they printed t-shirts they couldn't sell.

If you really just have to have t-shirts, try getting a dealer to come in and sell them.  There are a number of t-shirt vendors who will sell your shirts, if you provide the artwork and a table in the dealer room.

The main problem with t-shirts is the overhead.  It costs money to make them and you are unlikely to sell enough to recover the expense.  I'm not saying cons haven't made money on t-shirts, it's just really risky.

And, oh yeah, Happy 4th of July!


  1. So with no T-shirts, and thus no free T-shirts to concom and volunteers, what do you reward your workers with? :)

  2. Usually, I rewarded them with free memberships.

  3. Hmmm... maybe that's what I'll do my guest blog post on -- recruiting volunteers and keeping them motivated.