Okay, so you’ve been invited to be a guest at a convention. Maybe you
want to attend, but can’t, or maybe the con just doesn’t interest you. Either
way, you’ve decided not to attend.
So that’s it, right? You let it go, because, hey, you’re really busy
and if you don’t respond, they’ll just move on.
Here’s why that’s a bad idea… You may have just “blackballed” yourself,
from not only this con, but others as well. Yes, cons do talk to each other. As
matter of fact, there are several Facebook pages out there, some public, some
not so public, where cons share information about everything from hotel issues
to guests (we assume there are similar forums for guests as well – and I, at
least, try to keep that in mind when interacting with any guests).
The best practice is to be honest with the con. And, if possible, also
try to be prompt in your reply. Yes, it’s best if you’re not brutally honest. Responding with, “Your
con sucks and I would never attend a con like yours if my life depended on it”
might not be a good approach. However, you can convey your message with, “I’ve
reviewed your webpage, and while I’m certain it’s a great con for your
attendees, I’m not certain I would be the best fit there. Thank you for
inviting me, though, and best of luck on your convention!”
Con runners will get the idea, at least the smart ones will. And frankly,
those that aren’t smart don’t tend to last long in this business.
Now, what if the guest is a major player? Someone in high demand?
There’s little the con can do to impact the guests’ future revenues, so why
should the guest care if you’re not happy with them?
Well, here’s the deal. The good con organizers can last a lot longer
than the demand for a guest. Seriously, I’ve seen it. The con might not
survive, but good organizers are rare and tend to get recruited by other cons.
Now, consider this experience from my past: One very popular writer was
extremely nasty to a con I was involved with back in the 90s. Said author could
schedule personal appearances as often as they wanted, and was willing to brush
aside any con that didn’t fit their criteria, or desires.
Guess what, 20 years later I’m still running cons, and that guest is
now selling a lot, a whole lot, less books than in the past. Said individual
will likely never be booked by a con I’m involved with because they “burned
that bridge” many years back. And let me tell you, I’ve shared that story many
times at other cons. It is, after all, harder to unmake a bad reputation than
it is to create a good one to start with.
So, please, try to keep all of this in mind if you’re invited to be a
guest. I promise, a polite no is an okay answer, even if yes would make us
happier.
And if you run cons, try to remember that the opposite can happen to
you just as easily. You don’t want to find yourself receiving a lot of polite,
“thank you, but no” responses.
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